|Project Initiator: Positive Planet||Years of support: 2020|
|Support: The Foundation is contributing to the costs of setting up and fitting out the Positive Shop.||Amount provided: €15,000|
|Location: Paris's 19th arrondissement, France||Air Liquide Monitor: Turhan Oz, Software Development Manager, Air Liquide SA|
The potential of the city's most disadvantaged neighborhoods is currently underutilized. There are many obstacles to prevent people from starting businesses. Residents are poorly informed about the process for starting a business and have trouble finding the resources they need. Access to capital is another problem that discourages people getting started. The result? A business start-up rate that lags behind the national average, despite real potential: the percentage of businesses that make it to three years in disadvantaged neighborhoods stands at 77%, on par with the 74% figure in other neighborhoods1.
created each year
created since 2006
The Positive Planet organization has extensive experience with out-of-work populations, and that is why it is opening a store that will give entrepreneurs the opportunity to test sales of their products as they launch their businesses. Seizing the opportunity provided by GIE Paris Commerce to develop vacant retail space, the Positive Shop is opening its doors in Paris's 19th district.
The goal for this space is to help the beneficiaries of Positive Planet develop their product lines to ensure the long-term sustainability of their businesses. Located in the disadvantaged Danube–Solidarité–Marseillaise neighborhood, this welcoming 68 square meter space will also host networking events in collaboration with the local community.
The project will help these entrepreneurs create sustainable businesses without them having to take on a significant amount of risk as they launch their business. The Positive Shop will use original methods to promote their products in an effort to bring customers in contact with merchants. A true community hub, the space can be rented by "Positiveurs" by the week or the month at competitive rates, keeping to a coherent overall theme. In addition, a series of events will be held in the space in an effort to strengthen the Positiveur community and create synergy in the community by working with other employment organizations and companies.
Showcasing between 24 and 36 Positiveurs each year
Funds from the Air Liquide Foundation are being used to set up the Positive Shop and to purchase furnishings, office equipment and computers.
1 Study of entrepreneurship in vulnerable urban areas, 2016 Terra Nova and Bpifrance Le Lab